ATE Conseils
ATE Conseil est une société d'accompagnement et d'expertise dans le milieu du bâtiment. Fondée par Laurent RYCKWAERT, son président, elle propose des prestations d'assistance à maîtrise d'ouvrage sur des projets globaux, ainsi qu'un service d'expertise ponctuelle au service de projets de rénovation et de réhabilitation. Elle souhaite donc pour cela affirmer son identité de marque, et promouvoir son activité auprès des différents acteurs du monde du bâtiment.
ATE Conseil is a professional support and expertise company, specialized in the building industry. Founded by Laurent RYCKWAERT, its CEO, it delivers to its customers some contracting authority support services for global projects, as well as an on-time expertise service for renovation projects. Therefore, ATE Conseils seeks to strengthen its branding identity, and to promote its professional activity among the various players in the world of building.
Visual identity: reworking and consolidation of the old ATE logo
Business cards
Graphical charter
Visual identity: reworking and consolidation of the old ATE logo
Construction at the heart of brand identity
Core Target
• Property management companies
• Contracting owners
Specialist in the field of building trade, the concept of " construction" had to be at the heart of the brand identity of ATE Conseils, whose business is based on a solid foundation : the triple experience of Mr Ryckwaert as an architect, engineer and economist expert. Hence the choice of the triangular symbol as a basic element of the logo of ATE Conseils, initially invented by M.Ryckwaert, which the latter also wanted to be as a nod to the COBATY France Federation of which he is a part.
The graphic intervention on the already existing logotype has therefore aimed to consolidate and strengthen its consistency and durability, by ensuring a readable and professional rendering by new typographic choices, by strengthening the thickness of triangles, and by developing a whole graphic charter dedicated to ATE Conseils.
And in order to promote its business to its prospects, a commercial leaflet for ATE Conseils has been created, in which we also find this omnipresence of the triangular symbol.