Rausch
Maître Chocolatier
La Maison Rausch, une prestigieuse chocolaterie berlinoise, propose tous les deux mois à leurs clients abonnés une Abobox sur le thème d'une destination gourmande, contenant une sélection de chocolats, des créations inédites conçues spécialement pour l'occasion, ainsi qu'une recette surprise afin de préparer une boisson gourmande ou un dessert pour sublimer la dégustation.
Durant l'été, à l'occasion de la sortie de sa cinquième Abobox sur le thème du Costa Rica, Rausch souhaite surprendre ses abonnés avec une box légèrement différente.
Project carried out at Realgestalt Agency (Berlin). Supervised by Art directors : Anne Kohlermann, and Markus Strümpel.
The Rausch Company, a prestigious Berlin chocolate factory, offers their customers every two months an Abobox on the theme of a gourmet destination, containing a selection of chocolates, some unpublished creations specially designed for the occasion and a surprise recipe to prepare a gourmet drink or a dessert to sublimate the tasting.
During the summer, on the occasion of the launch of its fifth Abobox on the theme of Costa Rica, Rausch wants to surprise its subscribers with a slightly different subscription box.
Layout of the letter replacing the little notebook which usually presents the contents of the box, and creation of the illustration of the Costa Rican landscape at the top of the page.
Layout of the letter replacing the little notebook which usually presents the contents of the box, and creation of the illustration of the Costa Rican landscape at the top of the page.
Choosen proposal for the keyvisual of the website announcing the special Costa Rica Abobox. This visual takes its inspiration on typical Costa Rican circular patterns.
Layout of the letter replacing the little notebook which usually presents the contents of the box, and creation of the illustration of the Costa Rican landscape at the top of the page.
Let's go to Costa Rica !
Core target
• Gourmet subscribers
of the Abobox
For this fifth edition of Abobox on the Costa Rica theme, Rausch wanted to surprise its clientele base by slightly changing the configuration of the box content. The idea? Make its customers travel by adding a fake plane ticket to the box, in a way to promise a gourmet and intense taste trip. And as a surprise never comes alone, the usual little informative brochure of the box has been replaced by an illustrated letter, written by the creator of the chocolate shop, Robert Rausch in person, and sent as a small bottle to the sea, to communicate about the exotic side of this taste buds trip.