Ed Ed
& Mood Music Record
Ed Ed (Edmond Weinfeld de son vrai nom) est un DJ basé en Allemagne, dont la musique puise ses influences dans des styles Techno, Tech House et Deep House. Il est également le créateur de son propre label de musique, Mood Music Records.
A cet effet, Ed Ed souhaitait un logotype pour ce nouveau label, mais aussi revoir le logotype associé à son nom d'artiste.
Projet carried out at Realgestalt Agency (Berlin)
© Photo credits : www.ed-ed.de
Ed Ed (Real name Edmond Weinfeld) is a Germany based DJ, whose music draws its influences in Techno music, Tech House or Deep House music styles. He is also the creator of his own music label called Mood Music Record. That's why Ed Ed asked for a logotype for his new music label, but also for a logotype dedicated to his stage name.
"Modulation" axis : This proposition refers to sound modulations by using optical illusions. It's like the logo has its own resonance.
Mockup
Mockup of album cover proposals.
"Modulation" axis : This proposition refers to sound modulations by using optical illusions. It's like the logo has its own resonance.
Let's dance !
Core target
• Electronic music lovers
• Nighclubs
For this project, realized at the Realgestalt agency in Berlin, there was a dual work : on the one hand focused on the creation of the logotype for the Mood Music Record label and on the other hand focused on the creation of an identity for ED ED.
The first one has lead to the use of many recording-related and sound-related signs, such as symbols inspired by concrete things, such as recording equipement or recording locations (studios), or symbols inspired by more abstract forms, evoking modulation or resonance.
The second one, representing the artist ED ED, has been worked as a translation of nocturnal, transcendent and mysterious atmospheres evoked by electronic music. It also shows a desire to highlight a contemporary, avant-garde and trendy aspect, with simple and refined symbols that have the ability to melt into a more complex scenery, just like electronic music itself that often use a constant background sound, to which are then inserted instruments, sounds and samples.