Partâges
Partâges est une association de théâtre à Montreuil-sous-Bois, qui cherche à réunir en son sein différentes générations par le biais du théâtre, et à encourager de cette façon la création de lien intergénérationnel entres ses adhérents grâce aux activités qu'elle propose.
Partâges is a theater association in Montreuil-sous-Bois, which seeks to gather different generations by theater, and to encourage in this way the creation of intergenerational link between its members through the activities it offers.
A simple and friendly logotype, with the choice of a balanced typography, a little condensed, and designed to preserve a certain comfort of reading. It has characters whose edges and endings are very subtly curved, which gives it a certain kindness, a friendly roundness, a welcoming and open appearance.
To complete the visual identity of Partâges, a form was also created on the idea of "expression", from the symbol of quotation marks, which serve to denote the opening of the dialogue. In addition, the shape of these quotes is reminiscent of two halves of theater masks. It is a free form, which is to be considered as a recurring principle forming part of the visual identity.
It is in free distribution to the administration of Partâges, and it is automatically sent to each member who has just registered.
A simple and friendly logotype, with the choice of a balanced typography, a little condensed, and designed to preserve a certain comfort of reading. It has characters whose edges and endings are very subtly curved, which gives it a certain kindness, a friendly roundness, a welcoming and open appearance.
Theater, conveyor of intergenerational link
Core target
• Seniors, retired persons
and residents of retirement homes seeking for
associative commitment
• Young people from Montreuil
Ageism is defined as the whole of age discriminations. But it turns out that seniors, the elderly but also young people, especially from working-class neighborhoods, are particularly affected by this phenomenon, which can have serious consequences.
Theater is a cultural tool that gives everyone the opportunity to express themselves both with body and speech. It is also a playful activity, and therefore ideal to tackle a serious issue such as ageism, and which allows to dialogue, to exchange and to get to know each other. Hence the creation of an experimental associative structure of amateur theater in the heart of Montreuil, a lively and friendly city, which reconciles social mix and mutual aid dynamics.