Lumen
2030.
Les Hubots – contraction de « Humain »
et « Robot » – des humanoïdes au service
des humains ont été adoptés par la plupart
de la population. Ils sont utilisés comme
ouvriers, domestiques, compagnons, ou même
partenaires sexuels. Une nouvelle génération
de Hubots est sur le point de sortir.
Project carried out in association with :
Caroline Turello (project manager),
Flavie Garciau, Chloé Sens,
Zacki Sbai, and Justine Veillon.
© Photo credits : Zacki Sbai.
2030.
Hubots – contraction of both words « Human » and « Robot » – have been adopted by the
majority of the population. They are used as workers, domestics, companions, partners,
or even sexual partners. As a new generation of Hubots is about to be released, its campaign
is also composed of posters, a TV commercial, a new website, and a start tutorial.
Hubots gifted with empathy, and stemming from the owner's maddest dreams.
Lumen, connected to your emotions
Core target
• Early adopters,
• Hesitant consumers
• Well-to-do people.
LUMEN is a new generation of Hubots. The brand allows to design a personalized Hubot, entirely adapted to someone’s profile, an intuitive entity, attentive to its owner, and linked up to his emotions. More than a simple humanoid robot, LUMEN is a real conscience, endowed with a limitless empathy with regard to the customer.
In order to personalize his LUMEN Hubot, the purchaser fill in a questionnaire constituted of an ensemble of open questions about general points and social topics, but also about more personnal and private topics. In this way the customer’s answers allow the creation of an ideal Hubot, stemming from his craziest desires, dreams and expectations, conscious
or subconscious.
