Nunc Vive
Nunc Vive est une nouvelle marque de thé haut
de gamme. Par une communication à tonalité
poétique, la marque cherche à mettre en valeur
les bienfaits apaisants du thé, dans un monde
contemporain au rythme effréné et stressant.
© Photo credits : Jeanne Bonnier
Nunc Vive is a new top of the range brand of tea. Through a poetic communication,
this brand seeks to highlight the soothing benefits of tea in a contemporary world with frantic and stressful pace.
A clean and two-level logotype (which symbolizes body and mind), created from the notion of balance linked to well-being.
The packaging opens like the corolla of a flower, and lets out the scent of each kind of tea.
Highlighting the product in a completely white universe, purified and immaterial, which encourages to be detached from the daily stress, and to seize the moment.
A clean and two-level logotype (which symbolizes body and mind), created from the notion of balance linked to well-being.
“And now, we have to live”
Core target
• All tea lovers ;
• Stressed and overwhelmed skilled workers ;
• People who endlessly live on high-speed lanes.
Nunc Vive – a latin expression which means “Now we have to live” – propose
to its customers to stop the course of time, in order to take a breath, to appreciate slowness
and at last to take one’s time to live.
The brand positions itself as a high-quality product, and will be on sale in all delicatessen
or luxury food businesses (La Grande Épicerie de Paris, Galeries Lafayette, etc.)