I Coloniali
Project realized at AESTHETE agency (Paris)
Carried out in association with :
Éloi Boniface, Solenn Yu (illustrations), and Meriem Houara. Supervised
by T. De Baschmakoff and É.Boniface.
© AESTHETE (3D by Éloi Boniface)
© Top of the page photo credit :
Kristian Schuller from the book
90 Days, One Dream.
I Coloniali est une marque italienne de cosmétiques de bien-être, dont la création remonte à 1994, et dont le rayonnement
est international. Mais elle a, au fil des années quelque peu perdu son rang de marque premium. La marque a donc lancé un appel d’offre afin de réactualiser son identité
visuelle et sa gamme de packagings.
I Coloniali is an old italian brand of well-being products created in 1994, and internationally
known. But over the years, the brand gradually lost its premium status. That’s the reason why
the brand organize a request for proposals, in order to modernize its visual identity
and packaging range.
A logo wich couples vintage design and more contemporaneous font. Its reduced form presents itself as a diamond shape, which represents femininity.
Primary and secondary packagings: an authentic approach inspired by the universe, and by flasks and textures of traditional apothecaries.
Product simulation poster to immerse the customer in the almost esoteric world of the apothecary. © Kristian Schuller
A logo wich couples vintage design and more contemporaneous font. Its reduced form presents itself as a diamond shape, which represents femininity.
A modern apothecary
Core target
• Well being lovers
• People who like to take care about them.
The expectations of the customer were precise : Three creative approaches to develop through the idea of well being, but which had to be in connection with I COLONIALI universe : Products from Asia, but codes that put emphasis on Italian culture and vision of well being.
Those three axis have endly been developed through the vision of Apothecary mixed to magic, but also through the journey and nature, and to finish, through the concept of Italian Dolce Vita.
Inspired by the theme of the journey, with the botanist trunk on which grows a shrub, symbol of novelty, that refers also to the exotic side of the botanical journey.
Primary and secondary packagings: exotic and contemporaneous, with flasks inspired by Erlenmeyer flasks used to collect the distillate from plants.
Product situation poster, with colorful line art. They bring freshness and vitality while recalling the traditional illustrations of herbaria. © Illustrations: Solenne Yu
Inspired by the theme of the journey, with the botanist trunk on which grows a shrub, symbol of novelty, that refers also to the exotic side of the botanical journey.
Minimal design, in both typogram an monogram, which is placed on a very simple black circle, refering to italian perfection, and connote by its roundness the softness of the Dolce Vita.
Minimal design, in both typogram an monogram, which is placed on a very simple black circle, refering to italian perfection, and connote by its roundness the softness of the Dolce Vita.
A product situation poster for a direct call to well-being.
Minimal design, in both typogram an monogram, which is placed on a very simple black circle, refering to italian perfection, and connote by its roundness the softness of the Dolce Vita.