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Hermès

Le groupe Hermès souhaite réaliser son rapport annuel d'activité 2014, en mettant en valeur certaines données data et bien sûr, les campagnes ainsi que les produits qui ont rythmé l'année.

The Hermès group is looking to carry out its 2014 annual status report, highlighting some data and of course, the campaigns and products that punctuated the year.

Status report

Core target

Status report

• Shareholders
• Professionals
• Brand customers
• General public.

The layout highlight the main characteristic of the brand, namely its image as a craftsman of luxury. The graphic principle of the status report therefore revolves around Hermès' famous "squares", with sewing stitches that go through the pages accompanying the reading. They are a way to evoke the quality of the handmade brand. Recurring motifs from the Hermes universe are also represented in the square shapes.

The binding is sewn to remind the quality and reliability of French luxury products sold by the brand; it is also covered with an orange strip on the back, the flagship color of Hermes.

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